Tested for you: New serum “Neo-Serum Concentré Revitalisant” from Payot

Every woman should use a serum. It is essential for a balanced skincare routine because a serum delivers highly concentrated active ingredients and focuses on specific skin concerns, while the cream that follows ensures that these active ingredients are locked in.
The secret of the serum: hand-picked ginkgo leaves
The new revitalizing serum takes care of restoring the vitality that the skin loses over time due to stress, fatigue and environmental toxins. To bring the skin back into balance, Payot uses several potent active ingredient experts. First and foremost, a patented substance extracted from Ginkgo biloba leaves.
Only the young green leaves are harvested by hand on French farms. They reactivate the immune system and restore the skin’s ability to eliminate senescent cells and reduce the release of harmful factors from these cells. Senescent cells are cells that no longer divide but have not died. They accumulate in the skin with age, which can lead to chronic inflammation and exhaustion of the stem cells.
A proven trio of active ingredients
Other active ingredients in the new serum include a proven trio of hyaluronic acid, which intensively plumps up the skin and helps to reduce fine lines and wrinkles. The peptide pro-collagen is known for its targeted collagen-boosting and restoring effect. It stimulates the production of collagen fibers at the fibroblast level. Last but not least, niacinamide, a powerful vitamin, inhibits the transfer of melanosomes to keratinocytes. This evens out the skin tone and prevents the appearance of new pigmentation spots.
My serum test
The “Neo-Serum Concentré Revitalisant” impressed me at first glance with its look and feel. The elegant, green bottle with its satin-finished, intense green pipette cap has a pharmacy touch and is reminiscent of the company founder Dr. Nadia Payot in the 1920s. The color also reflects the leaves of the Ginkgo biloba tree. The bottle comes in a sturdy, reusable box made of 100 percent recycled paper in dark green.
When I apply it, the first thing I notice is the delicate fragrance of the slightly milky liquid. It was developed with the help of neuroscience. Together with the biomimetic texture of the serum, it combines to create a unique, relaxing sensory experience.
The pipette dispenses the exact amount of product I need for my face and neck. I apply it morning and evening before my usual skincare cream. My skin immediately feels soft and well cared for. Just the right product to rebalance the skin after the winter.
„Neo-Serum Concentré Revitalisant“ by Payot, 30 ml, 95 euros
What does Payot stand for?
The French brand stands for beauty “à la française”. All products are created, developed and manufactured in France. Payot also stands for Clean Beauty. The entire range is continuously adapted to a clearly defined Clean Beauty Charter. This means: carefully selected, natural ingredients meet reduced INCI lists and recyclable packaging – with maximum effectiveness.
Last but not least, Payot stands for movement. Gym Beauté Payot is the magic word, as there are special massage techniques for applying all products. This increases their effectiveness and turns every beauty routine into an absolute feel-good moment.
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Ginkgo biloba, serum revitalisant

CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.