TikTok – What Fascinates Young People About It
TikTok is a topic that cannot be ignored when dealing with young people today. No other social platform is currently captivating young people as much. With the study “TikTok unvarnished”, the IKW (Industrieverband Körperpflege- und Waschmittel) has investigated the role this platform plays in the lives of Gen Z. What fascinates young people about it? How does TikTok influence the process of self-discovery and which topics are particularly relevant?
TikTok is not just new and exciting. This has been shown by the depth-psychology-representative youth study. Rather, the platform performs important functions in the lives of young people. While Instagram mainly helped young people to stage a perfect dream world, TikTok is seen as more authentic and closer to reality. Young people trust TikTok more than any other social platform and use the recommendations and tips given here to further optimize themselves and their own mindset.
When switching off is not an option
The young people themselves speak of an addiction – more than 20 percent use TikTok between 3 and 10 hours a day. Yet they actually know exactly what they are doing when they spend hours on TikTok. Critically, they themselves note that they become “stupid and addicted” by constantly watching TikTok. But only very few manage to switch off consistently. Many tend to have a kind of “on-off relationship”. They repeatedly delete the app – only to return to the platform after a short time.
70 percent of the young people surveyed in the IKW-Studie* feel that TikTok is addictive due to the constant release of dopamine. 69% see their ability to concentrate at risk, and 61% admit that they cannot process anything they see on TikTok. The flood of images that young people are exposed to on the platform is huge. Short videos lasting just a few seconds are sometimes consumed for hours.
Between searching and addiction
But what prevents young people from simply switching off TikTok? The young people themselves say it’s the fear of missing out. Friends might already know about a new trend, but you don’t yet. In the worst case scenario, you could end up no longer belonging to a certain trendy community. And so young people continue to use TikTok.
In general, two mental states were identified in the study. In the first state, young people actively and consciously use TikTok to search for information – the platform’s search function is also referred to as “Google”.… weiterlesen
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.