Skip to main content

Tag: sustainability

Hair Care – Innovative Sustainability Is In Demand

Written by Nesrin Obermeier on . No Comments on Hair Care – Innovative Sustainability Is In Demand

Sustainability in hair care is more in demand in hairdressing salons today than ever before. Customers of exclusive hairdressing salons are not satisfied with just a few natural ingredients. They are interested in products and services that are sustainable across the board. Master hairdresser Nesrin Obermeier shows how hair care is changing to meet these demands and what is important now. Modern consumers of haircare associate sustainability with a dual requirement: on the one hand, the care products should build up the hair in a natural way without damaging or weighing it down. This sets the customer apart from shampoos that use silicone and similar ingredients to achieve a beautiful surface appearance – but are not good for the hair itself. Sustainable hair care: a demand on several levels On the other hand, the desire for sustainability goes even further. The cosmetic product should be environmentally friendly. This applies to production, packaging and dismantling after use. The third important requirement is that customers want to receive care that is associated with a small wellness experience. It should regularly provide pleasant moments in everyday life. The hair is built up individually through long-term use so that it i What are the most important natural ingredients? For a long time, sustainability and innovation were seen as opposites. Today it is clear that the two can be combined well. When it comes to the composition of ingredients, professional hair care is once again focusing more on nature. And it is pursuing a minimalist approach. Few and carefully selected extracts of the highest quality are in demand. The better they are matched to the hair type, cut and needs, the more beneficial the care. Manufacturers refrain from overlong lists of ingredients with numerous synthetic additives. One reason for this is that many of them are difficult to break down ecologically. Not only the well-known microplastics are a problem for ecosystems. Secondly, many old standard products put unnecessary strain on the hair during washing. „Superfood“ for the hair There is often talk of superfoods in the food sector. A similar term for natural care has not yet been coined. However, there are natural ingredients that have a similarly powerful effect on hair care. The first of these is aloe vera. The grass tree plant, which originates from the Arab world, noticeably soothes the scalp and moisturizes the hair. Secondly, it is worth using argan oil. It supplies the hair with antioxidants and vitamins.… weiterlesen
Artdeco-green-couture-nachhaltigkeit-Frau-Blatt-cultureandcream-blogpost

Tested for you: New sustainable make-up line “Green Couture” from Artdeco

Written by Margit Rüdiger on . No Comments on Tested for you: New sustainable make-up line “Green Couture” from Artdeco

Sustainability, naturalness and maximum performance – these are the three pillars on which Artdeco is based the new “Green Couture” collection. Sustainability is not new territory for the company, because it has been in the DNA of the family business for decades – from in-house production to home work to the well-known refillable systems for make-up pallets.But for the new make-up line, the company goes one step further. In order to orientate himself even more strategically in the area of sustainability, Helmut Baurecht, founder and owner of the Artdeco cosmetic Group, brought with Prof. Dr. Anja Grothe, Professor of Sustainability Management, an expert on board who can look back on 30 years of experience in business and science. Good for you. Good for the planet. That is the focus of the new sustainable “Green Couture” line. 60-99 percent of the ingredients used for the textures are of natural origin. The products are free from mineral oils, parabens, silicones, microplastics, nanomaterials, PEG compounds (polyethylene glycol) and GMO (genetically modified organisms). Where palm oil is needed, it comes from RSPO-certified sources. Only sustainable materials are used for the packaging, such as paper from sustainable forestry and prints on water-based inks. Sustainability down to the last detail Sustainability also applies to hulls, tubes and jars. The vegan “Natural Cream Lipsticks”, for example, are contained in recyclable rice hulls with 75-90 percent organic substances. The same applies to the blusher, bronzer and blush jars. All liners, whether for eyes, brows or lips, are made of wood, the cap is made of recyclable polypropylene (PP). This is known as an alternative to the “bad” plastic bags of the past. The basic substance for the concealer tubes is a bioplastic made from the sugar cane plant. Top quality, great colors It goes without saying that the quality of the sustainable formulations and the color result are top for all products. The color palette leaves nothing to be desired. And everything has been thought of – even a sharpener for thick and thin cosmetic pencils. The “Double Sharpener” has a specially shaped blade made of high carbon steel instead of stainless steel. Finally a blade which doesn’t get blunt so quickly and cuts the wood without splintering it. And the material of the sharpener is also biodegradable. The manufacture of the Mater-Bi from corn starch and oils is comparatively water-saving. For the raw materials of 1 kilogram of Mater-Bi you need 15-30 liters of water for irrigation.… weiterlesen