Skinimalism: Less is the new more!
Minimalism is no longer exclusively understood as an art movement from the 1960s. Concentrating on the essentials has developed into a lifestyle concept that encompasses many areas of life. In the meantime, skin care is also part of it. A trend that is to be welcomed because it is good for your skin and your wallet.
The term Skinimalism was announced as a trend for 2021 by the social media platform Pinterest at the beginning of the year. The trigger for this was that the search queries for topics such as “natural make-up” and “radiant skin in a natural way” appeared more and more frequently. The search term “natural skin” alone has risen by an incredible 400 percent recently, and hashtags such as #skinimalism, “skinpositivity” and “bodypositivity” have caught on on Instagram.
Skinimalism for more natural skin
The idea of skinimalism includes not only focusing on fewer but effective care and make-up products, but also showing your skin as it really looks – not falsified by layers of primer, foundation, contouring powder and blush or through social media filters that cheat away even the smallest pore. Real skin has irregularities, spots and pimples. And you can stand up to it. Everyone knows by now that the perfect skin is a big lie. It just don’t exist, even if filters, Photoshop, photo-editing apps, and airbrushed beauty brand campaigns would have us believe.
Alicia Keys “naked” face
It was 2016 that famous American soul and R&B singer Alicia Keys decided to go without makeup. Also on stage. She confessed that she was addicted to make-up. She became the protagonist of the no-makeup and skinimalism movement. To this day, the artist appears in public without make-up. She only uses mascara and kohl at most during her appearances. And yet she is no less successful and is no less loved by her fans. She, too, has probably determined that you shouldn’t put on make-up to conform to a beauty standard, but only when you really feel like it.
The corona pandemic has changed a lot, including makeup behavior. According to an international survey by the Statista Global Consumer Survey from June 2021, 41 percent of German women now do without make-up. More than 8,000 women in Germany, Brazil, China, France, Russia, South Korea, Great Britain and the USA were surveyed. In China and South Korea, only 20 percent refuse to apply make-up. When it comes to interest in beauty, on the other hand, Germans bring up the rear with nine percent.… weiterlesen
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.