Product Placement In The Film Industry – How Even Small Companies Can Advertise In Feature Films
The film industry has long been considered the exclusive domain of large corporations and global brands. Companies such as Coca-Cola, Mercedes and Rolex rely on expensive product placement to place their products in successful films. However, smaller and medium-sized companies can also become part of the movie’s world – not only through advertising, but also through direct participation in their projects.
In the late 1990s, FIMA was the first film financing model to connect business and the movie industry in a new way: Companies invest in film productions and in return receive not only opportunities for returns, but also advertising placement opportunities, behind-the-scenes insights or even guest roles in the film itself.
In addition to financial benefits, this creates networks and innovative opportunities for brand positioning. This is exactly where FIMA comes in again and makes the decisive difference. “With us, an investment is not a one-way street where the money simply disappears after placement – like a TV ad that is broadcast once and then fizzles out. Instead, FIMA not only guarantees 100% tax deductibility of the full investment, but also a share of the total sales of the rights to a film project. This turns an investment into a real opportunity for sustainable success.
Movies as an economic catalyst
Cooperation between companies and the film industry goes beyond traditional advertising. Participation in their productions opens up opportunities that go far beyond mere visibility. Companies gain access to one of the most creative industries in the world and can present themselves as modern, culturally engaged brands – an advantage that is becoming increasingly important in times of storytelling and authentic communication.
A family-run fashion company from southern Germany, for example, invested in a national cinema production. In addition to the financial investment, the company name was mentioned in passing in the movie. The company was also allowed to visit the set with customers and employees and use exclusive material for its own marketing purposes. The benefits were manifold: a subtle but effective presence, a strengthened network in the film industry and creative collaboration for image building.
Why film is a convincing business platform
Current figures prove the economic attractiveness of the film industry: According to the Motion Picture Association, the global film and streaming industry generated revenues of over 328 billion US dollars in 2023 – with further growth in sight. Streaming platforms in particular are driving demand for new content and thus creating new opportunities for companies to position themselves in a culturally relevant environment.… weiterlesen
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.