A German Cartoon Character starts a successful Career in the US
German journalist Petra Springer has always been passionate about fashion and film. Here, she explains how, with this passion, she created her first film “Holy Sh*t, it fits”, and later, the Cartoon-Lady Holly:
I love films, but I never ever thought, producing my own. After attending a workshop for visual communications, in which I was introduced to filming software such as Premiere and After Effects, I started “Holy Sh*t it fits“ as my graduation piece. I was fascinated! Now, I was able to combine my illustrations with moving pictures.
Heart and Passion
Already at the age of 12, I copied the fashion sketches from magazines and catalogs. Later, I attended the “Meisterschule für Mode“ in Munich and the “FIT Fashion Institute“ in New York. In the following years, I worked as Fashion Director for various Fashion Magazines. Nevertheless, I have always remained true to my passion for fashion illustrations. In 2017, I submitted my graduation movie to the La Jolla International Fashion Film Festival in San Diego. I have been a big fan of this festival for a long time, as it was one of the first to offer a platform for Fashion Film makers. Fashion movie, the culmination for me as a cineast. Fashion, my lifeblood, and film, my passion – all represented at a festival.
Nominated at the Festival of Fashion Film makers
Fred Sweet, the Festival Manager, has a feel for new trends. He recognized the importance of fashion films as an independent genre in the future. When he started his festival in 2009 everything was still in its infancy. Photographers started to create small videos during fashion shoots. All this was made possible by the new technology of digital photography. The Fashion Festival has established itself in the past 10 years and, according to forbes.com, is now, not only one of the five best film festivals in the world but also considered the “Cannes of the Fashion Film World”. A few days after I submitted my film, I received the exciting news from the US, that it was nominated in three categories: Best Creative Concept, Best Narration, Best Art Direction. Wow! This was amazing, a sensation for me! I was over the moon, being nominated. Four weeks later I found myself on the Red Carpet with my first film “Holy Sh*t, it fits“ as it was shown in front of a selected expert audience. Among others, there was Kean Etro from the Italian designer brand Etro in the audience.… weiterlesen
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.