Work-life balance – How Companies Attract Female Specialists For An Attractive Working Environment
Work-life balance is a particularly important criterion for women in professional life. Despite the public image, many industries are still male-dominated. In practice, this means that everyday working life is tailored to the life situation of men.
There is still a lack of work-life balance in many companies. Everyday working life offers women in particular little flexibility and poor prospects. As a result, applications are limited. Reiner Huthmacher shows how companies can improve their work-life balance and create a working environment that is attractive to women.
Work-life balance is a tough criterion today
Strengthening work-life balance and flexible working options is particularly important for women. The right measures ensure that family work does not become a career obstacle. On the other hand, they enable the company to recruit qualified specialists who identify with the company.
Employer attractiveness is an important factor in recruiting. This means that companies can use it to increase the number of applications. They just have to take into account the demands that modern specialists have of their employer. Gender ratios play a central role in recruitment. The math is not difficult: employers who are attractive to female specialists are potentially 50 percent more likely to attract applicants.
Recognizing life realities – offering flexibility
What measures can companies take to achieve an acceptable work-life balance? Today, qualified specialists are not only looking for salary when they are looking for an employer. Flexible working opportunities, appreciation and a positive working environment are at least as important. The attractiveness of an employer depends largely on them. It is advisable to offer flexible working hours and a home office option.
These options make it easier for women with children or relatives in need of care to combine their job with family work. Thanks to remote work and video conferencing, there are many models available today that meet the needs of life and ensure that the company can do a good job. Every company has its own models. Once they have been found, they should not be mentioned in the job interview. Successful entrepreneurs make them part of the corporate culture and present them publicly.
Promising the future – giving women prospects
Skilled workers want a company to offer them prospects. This means that they must offer female employees prospects for development. Further training and things like mentoring programs for female managers create the right conditions. Many companies involve their specialists in networks that support female employees.… weiterlesen
C&C Autor aus Bornheim
Er ist seit mehr als 30 Jahren Unternehmer und Geschäftsführer mit umfassender Expertise in der Personal- und Versicherungsbranche. Als Entwickler des Spezialkonzeptes “Das kleine 1×1 der Mitarbeiterbindung und Mitarbeitergewinnung” und Bezirksdirektor der Gothaer Versicherung wird Reiner Huthmacher als Vortragsredner häufig gebucht. Er hat schon in zahlreichen Betrieben in ganz Deutschland für mehr Motivation und Begeisterung in den Belegschaften sorgen können.